SPEED INFINITE ELITE
A REAL PERSONAL ONE, THIS...
ZAK AGENCY WERE approached by Canterbury to manage the release of their new innovation in rugby footwear; the Speed Infinite Elite - the worlds fastest rugby boot.
Handling everything from ideation to directing and editing, I took this boot release into the realm of 'conspiratorial / found footage sightings', which saw its release follow a series of unexplained tease 'sightings'.
Software used: Premiere Pro, After Effects, PHOTOSHOP & ILLUSTRATOR