CANTERBURY-
SPEED INFINITE ELITE

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WE AT ZAK AGENCY WERE APPROACHEd by Canterbury to manage the release of their new innovation in rugby footwear; the Speed Infinite Elite - the worlds fastest rugby boot.

Handling everything from ideation to directing and editing, I took this boot release into the realm of 'conspiratorial / found footage sightings', which saw its release follow a series of unexplained tease 'sightings'.

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Software used: Premiere Pro, After Effects, PHOTOSHOP & ILLUSTRATOR