CANTERBURY-
SPEED INFINITE ELITE

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As Director and Editor, I led the creative development and execution of Canterbury's biggest campaign of the year, launching their groundbreaking innovation — the Speed Infinite Elite, the world’s fastest rugby boot.

framing the release within a 'conspiratorial/found footage sightings' narrative. This approach allowed us to build intrigue and anticipation through a series of unexplained, deliberately cryptic teaser sightings — blurring the line between myth and marketing to deliver a compelling and unconventional product reveal.